From the fundamentals of JTBD to hands-on customer interview analysis, each module is designed to transform the way you approach product discovery for meaningful innovation and growth.
Fraser Deans
Founder, Insight Pipeline
Last updated
5th March 2024
1
Introduction to Jobs to be done
Learn the basics of jobs to be done
2
JTBD Theory
Let's understand how to use jobs to be done
3
Discovering your Job to be Done
Apply jobs to be done for your product discovery
4
Analysing JTBD Customer Interviews
After you've interviewed customers, what's next?
5
Example JTBD Customer Interviews
Watch these videos and learn how to interview customers